Azbuka Vkusa (eng. Alphabet of Taste) , a prominent grocery chain, enlisted our creative expertise for their New Year's campaign. As the art director on this project, I led my team in the rapid development of two captivating commercials, showcasing the allure of two sought-after products - red caviar and tangerine-infused coffee. Our focus was on infusing a touch of "toyiness" into the 3D models and their surroundings, creating an advertisement that exudes a festive and fabulous atmosphere.
CREDITS
Creative Direction: Aleksei Duriagin
Executive producer: Aleksandr Khomich
Creative producer: Gleb Ladygin
Creative Direction: Aleksei Duriagin
Executive producer: Aleksandr Khomich
Creative producer: Gleb Ladygin
Production: BlueCheese
Art-director: Artie Hinz
Executive producer: Vlad Vakarenko
Producer: Pavel Gretsky
CG Generalists: Pavel Kondratov and Andrii Bilash
Character animation: Denis Afanasyev
Modeling: Nani Foxy
Rigging: Victor Svitlychny
Sound director: Arseniy Bykov
Sound-design: Ivan Kuznetsov
Art-director: Artie Hinz
Executive producer: Vlad Vakarenko
Producer: Pavel Gretsky
CG Generalists: Pavel Kondratov and Andrii Bilash
Character animation: Denis Afanasyev
Modeling: Nani Foxy
Rigging: Victor Svitlychny
Sound director: Arseniy Bykov
Sound-design: Ivan Kuznetsov
